Psychology of Colour
The four psychological colours are red, blue, yellow and green. If you think in terms of the body, mind, emotions and creating a balance between the three, you’ll find colour interaction easier to understand.
I wasn’t sure whether to go this in-depth with colour or whether anyone would be particularly interested, but here goes.
RED – Physical
On the positive side, red can enhance physical courage, strength, warmth, energy as well as stimulate and excite. It therefore can raise the pulse rate and give the impression time is passing faster than it is. Since red is strong and basic it is lively and very friendly.
On the negative side, however, it can heighten defiance, aggression and strain. Its visual impact can be perceived as demanding and aggressive (since there is no subtlety).
BLUE – Intellectual.
The positive side of blue, (strong blues) stimulate clear thought while soft blues calm the mind aiding concentration. Therefore blue is considered serene. It is considered the colour of clear communication. Unlike red, blue objects don’t appear as close to us.
The negative perception – While it is one of the world’s favourite colours, it is often perceived as cold, unemotional and even unfriendly.
YELLOW – Emotional
The positive side of yellow – it is stimulating, emotional and the strongest psychologically speaking, colour. The right yellow will lift our spirits, self-esteem and is full of confidence and optimism as well as creativity.
The negative side – too much yellow (or the wrong tone) in relation to other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. It can invoke serious enhance negative emotions causing emotional fragility, depression and (god forbid) suicide.
GREEN – Balance
The Positive side – requires no adjustment, it is restful. As it is the center of the spectrum, it is the colour of balance (far more important a concept than you may realize). There is an interesting psychology to the presence of green. It indicates the presence of water, and little danger of famine. Therefore we are reassured by green on a primitive level. Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
The Negative side – it can be perceived as indicative of stagnation and if incorrectly used, will be perceived as being too bland.